Domain naming 101

In this technological era in which your online strategy could make or break your business and brand, the domain name you choose for your website is of paramount importance. Here are a few things you want to keep in mind when choosing your domain name.

First, studies show that domain names that are 15 letters or less are easier to remember and tend to have more market value. This generally equates to greater web traffic when you build a good site on that domain property. Second, stay away from hyphens in your domain name! I can’t stress this enough. Hyphens in domain names signal to everyone and their grandmother that your technology ecosystem and accompanying paradigms are still in the dark ages. Nothing says novice like we-are-tech-pros.com. Lastly, your domain name should be memorable. Domain names that are easier to remember have more value and will build your online brand faster and easier. A memorable domain can even break the 15-character rule and not hurt your branding efforts. For example, integratedcommunication.com is way long but memorable enough to use.

If you need help purchasing your business domain name, we’d love to help you. We have over 20 years of web and technology consulting experience and we won’t lead you astray!

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