In a cautionary tale of really, really bad rebranding let’s consider HBO MAX, MAX, and then HBO MAX part two!
Warner Bros. Discovery announced that Max will be reverting to HBO Max. The decision to change was influenced by changing consumers’ needs, the company said, and returning to HBO Max is expected to bring consumers back to the app for what they really want: HBO shows. KTLA’s David Lazarus reports. May 14, 2025.
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