A communication calendar is a strategic scheduling tool that outlines and organizes an organization’s planned communication activities over a specified period. It serves as a source of truth, bringing together all your organizational communication plans in one place. Here are some key points about communication calendars:
- Purpose: A communication calendar helps you plan and schedule messaging to your target audience. It ensures that your communication efforts are well-coordinated and timely.
- Contents: It includes details about when and how messages will be sent through various channels, such as social media, email, events, and internal communications.
- Types:
- Internal Communication Calendar: This type is commonly used within organizations. It lays out critical dates, projects, and plans for internal teams. It helps keep employees engaged and allows the communications team to plan their schedules effectively.
- External Communication Calendar (Marketing Calendar): This type focuses on organizing marketing projects. It provides an overview of ongoing and upcoming campaigns, tasks, and messaging aimed at external audiences12.
Creating a communication calendar ensures better organization, improved planning, and timely delivery of work. It’s a valuable tool for keeping your communication efforts aligned and proving your value within the organization.
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